Tuesday, February 24, 2009

the misuse of "science" part I

so i, hotpants, have decided to make a series of the misuse of sciiiiiiiiieeeeeeeeeence wahahaha.... to be written about when i feel like it. hotstuff may join in if she wants. what i mean specifically is the misuse of the word science or phrases lifted for science for commercial or political enterprises.

before reading this post i encourage you to see this funny but pointed video that blogger won't let me in embed for some reason:

Target Women: Skin care "science"

in it, sarah haskins humorously talks about some of my favorite pet peeves: stupid commercials, the beauty industry making wrinkles the enemy (and making millions of dollars off it) and the misuse of sciiiiiiiience.

there is a particular oil of olay commercial that she talks about that bugged me too when i saw it. this is the one with the many "doctors" and one asian woman. it was on during the oscars and hotstuff teased me that, of course i thought it was racist... (see prior posts for that one...) no no, it's not racist, i don't think, but it is ridiculously science-y for no good reason (the hands of time cannot be turned back by a cream no matter how smart your scientists are... yet....) then there the shots of molecules and words that are technically science-y, but are mostly misused. and the truth is this hand-waving works and has for as long as there have been beauty products. i mean hell, even though i hated this commercial, there was a part of me that thought "i need new moisturizer."

well there goes my first installment of the misuse of "science". i encourage readers to send me their favorite (or least favorite, really) misuses of science, either via comment or email. until then........ wahahahaha..........

4 comments:

Anonymous said...

yeah!

now...
i think we should go with sarah palin's definition of science... um, let's drill?!

Anonymous said...

yeah! Ladies we need to drill out those pores with lots and lots of acid and sand! It has been scientifically proven to get all the dirt out with only minor side effects!

Unknown said...

love the idea, hotstuff! misuse of science is definitely one of my pet peeves. intelligent design is an obviously annoying one, but childhood vaccination and autism would have to be my 'favorite'. here's hoping there's a lot less science abuse to complain about now...

Unknown said...

Oh, man, where to start?

I get terribly annoyed by astrologists misusing the language of science. It cheapens and dilutes the legitimacy of real scientists.

My favorite over the last few years has been the movie "What the bleep do we know?" It's presented as science, but is actually a cult recruiting film that took HUGE editorial liberties with the interviews, etc.

The entire Bush administration also wins an abuse of science award, for breadth, depth, and sheer idiocy.